Postimees is the leading Estonian newspaper published six days a week. Together with its Russian edition, it covers nearly one-third of the population.
Postimees: Readership of 200 000, from where 40,2% are male and 59,8% female. 16% of the readers have a higher income than the national average (Data: TNS Emor I q. 2010). Postimees in Russian: Readership of 59 000, from where 44,4% are male and 55,6% female. Most red Russian newspaper in Tallinn (Data: TNS Emor I q. 2010).
Largest share of higher income readers (33%). Sex: 45% men
News + Opinion + Car + Recruitment + Health + Estate + Consumer + Travel + TV + Weekend Magazine + Newspaper in Russian
